Friday, November 21, 2008

Women's Sports Gear




Alyssa Milano, who we all know as the cute tomboy from “Who’s the Boss”, is all grown up now. She has debuted a sports related clothing line for women, named “Touch”. She includes jeans, hoodies, shorts, tops and jackets that are all themed for teams in the NFL, NBA, MLB and college. She has presented a way for sports-loving women to stay warm, fashionable, and still represent their favorite team! Most athletic wear for pro and college teams are geared toward the male body and preference. This time, women have someone who has put their interests in the forefront, while creating athletic-wear specifically for them. Completely tailored to the woman’s body and mind-set, on how things need to look and fit!

Alyssa credits her drive and motivation for her clothing line to her mother and grandmother. Both were successful designers, and she followed in suit to become a third generation designer. She goes into detail about the fabrics and silhouettes used in her line, during an interview with MLB.com. Here is a portion of the interview:

MLB.com: What types of fabrics and patterns are you using for the clothing line?

Alyssa: The fabrics and patterns were very important to me. I wanted to use sporty fabrics that are wearable and feel good -- hence the name "touch" -- but also use feminine fabrics as a contradiction. I used a lot of satin to make the sporty looks a little bit more feminine. The silhouettes were equally as important because I wanted women to feel good in the pieces. As a woman, I find it's more important that I feel good in what I wear than the actual styles. So I went through great lengths to make sure all the styles were flattering and catered to a woman's body shape. For instance, my tank tops all have shelf bras attached because I always had a hard time figuring out what to wear under the fan apparel tanks that were available to us. My hoodies have double zippers so we won't have any bulges while sitting in the stands rooting for our teams.

MLB.com: How did you alter the designs to be more fashionable and desired?

Alyssa: I really took into consideration the trends that are already in the fashion marketplace. I wanted to create a line that women could wear anywhere and not just to a game. I wanted to bridge the game with the after-party and do for baseball what the hip-hop world did for the NBA.

The clothing can be purchased from the corresponding sports websites (for example, mlb.com for baseball gear).

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